Be The Main Character is a brand that is passionate about the concept of self empowerment. Self empowerment is when someone takes control of their own life by having belief in themselves ultimately leading them to better themselves & their life. When you feel self empowered tasks and problems are viewed as nothing that you can’t handle. You’ll find that you have confidence and only need reassurance from yourself. Overall, you’ll feel that your that person that can achieve anything and can’t be stopped by anything or anyone. With out the feeling of being a self empowered person you would lack great mental strength and belief in yourself to go after what you desire in life. The global problem that Be The Main Character has noticed within people’s lives today that we strongly desire to fix is the lack of feeling self empowered. Be The Main Character’s mission is to provide the nurturing feeling of being a self empowered person to as many people as we can from wearing our clothing & accessories. When you dress good; you feel good. When you feel good; you start to develop strong confidence and a stronger sense of self. When you develop strong confidence and a stronger sense of self; you’re not afraid to grow. When you’re not afraid to grow; growth becomes what you desire. When growth becomes what you desire; your not afraid to take action. When your not afraid to take action for what you desire then your on the path of self empowerment. It all started with the feeling of being self empowered from wearing Be The Main Character. Our BTMCU (Be The Main Character Universal) clothing & accessories we’re made to help you feel the feeling of being a self empowered person now. So in our brand we primarily use colors such as yellow to express power, leadership, & clarity. Purple to express royalty & confidence. Black to express mystery & amplification of surrounding colors. And red (our special edition color) to express the term 'take action now'. When colors like this are applied to our clean & simple graphic designs printed on only the best garments suitable for anyone to wear, then you’ll confidently feel the feeling of being a self empowered person now. Life without Be The Main Character clothing & accessories is a life where your the side character which is a life where everyone walks all over you, depression, anxiety, and emotional insecurity such as low self esteem torment you on a daily basis. Be The Main Character is here to provide the most important nurturing feeling that we can provide to you; being the feeling of being a self empowered person when you wear our clothing and accessories. Even while using social media, someone who is self empowered is confident & believes in themselves enough that they don’t need validation or acceptance from others to be themselves. Their not worried about followers or the thoughts & opinions of others. Their belief in themselves is the only validation they need. This is important because self empowerment draws the line between a leader & a follower. So when people see you wearing our clothing & accessories they’ll already know that your not just another person that their in the presence of. They’ll know that their in the presence of somebody who is a leader with a bright future full of wealth, success, and domination. Be The Main Character lives to bring the feeling of being a self empowered person to anyone & everyone who desires to seek it. Be The Main Character; as your actions create your reality.